McGregor Shott Rebrands the City of Montclair

Following an RFP process, McGregor Shott was selected as the firm to head the rebrand of the City's relocation and economic development marketing materials.

The City of Montclair, with a population of nearly 1 million people within a 10-mile radius, has long been a popular retail and dining destination. With the acquisition of the 1.25 million-square foot mall and the development of the North Montclair Downtown Specific Plan, Montclair was in the prime market for dynamic new developments. The City was rapidly becoming a destination for urban, pedestrian-friendly, mixed-use opportunities.

To start, McGregor Shott designed materials for the Las Vegas International Council of Shopping Centers (ICSC) trade show. We created the brand with a young, vibrant population in mind, with the goal to bring in additional retail and restaurants into the area. Items included Trade Show Booth and Graphics, Industry Specific Handouts, Presskit Folders, Regional and Vicinity Maps. and Commercial Opportunities Guide. 

McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott, beth@mcgregorshott.com.