Beth Shott 6/12/15 Beth Shott 6/12/15

McGregor Shott Rebrands the City of Montclair

Following an RFP process, McGregor Shott was selected as the firm to head the rebrand of the City's relocation and economic development marketing materials.

The City of Montclair, with a population of nearly 1 million people within a 10-mile radius, has long been a popular retail and dining destination. With the acquisition of the 1.25 million-square foot mall and the development of the North Montclair Downtown Specific Plan, Montclair was in the prime market for dynamic new developments. The City was rapidly becoming a destination for urban, pedestrian-friendly, mixed-use opportunities.

To start, McGregor Shott designed materials for the Las Vegas International Council of Shopping Centers (ICSC) trade show. We created the brand with a young, vibrant population in mind, with the goal to bring in additional retail and restaurants into the area. Items included Trade Show Booth and Graphics, Industry Specific Handouts, Presskit Folders, Regional and Vicinity Maps. and Commercial Opportunities Guide.

McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott, beth@mcgregorshott.com.

Lois McGregor 4/16/15 Lois McGregor 4/16/15

City of Montclair Chooses McGregor Shott for Rebrand

March 30, 2015. Santa Clarita, California.

Following a RFP process, the City of Montclair has chosen McGregor Shott as the firm to head the rebrand of the City's relocation and economic development marketing materials. In preparation for the May, Las Vegas International Council of Shopping Centers (ICSC), McGregor Shott will design a trade show booth and graphics, along with printed handouts to include a presskit folder and inserts.

The City of Montclair is an established city in the power position between Los Angeles County and the Inland Empire. A young, vibrant population, the City is poised to bring in additional retail and restaurants into the area. McGregor Shott will create a brand for the City in line with this goal.

To see the new brand we created, click the icon below.

Beth Shott 6/30/14 Beth Shott 6/30/14

Fútbol Fever!

The World Cup is here! In the spirit of all things fútbol, the excitement, national pride, and sense of community it brings from fans around the world, we honor those gathered together to cheer on their team amongst pubs, parking lots, and wide screen televisions everywhere.

We're taking this opportunity to showcase our logo which we designed for The International Football Hall of Champions located at Disneyland Paris. In addition to the customary features of a Hall of Fame, with the greatest names of football inducted annually, the 100,000 square foot museum showcased a wide range of futuristic inter-active and educational attractions designed to appeal to fans of all ages. Disneyland Paris has direct road and rail links with all parts of Europe and attracts nearly 12 million visitors annually.

We proudly salute fans of the sport everywhere, and can say we are truly pleased to have a part in designing FIFA's grand nod to soccer's outstanding players, coaches, teams throughout history and the world.

Logo for Disney Paris Hall of Champions

Beth Shott 3/20/14 Beth Shott 3/20/14

Helping the LAEDC to Save Jobs and Businesses

(Los Angeles, CA) 2014 - McGregor Shott recently worked with the LA City Workforce Investment Board (WIB) to create materials for its Layoff Aversion Program. The program identifies and targets at-risk businesses in the City of Los Angeles, conducts in-depth needs assessment consultations to uncover issues and challenges to business sustainability, and links at-risk businesses with resources and programs that can provide support and aid in retaining and strengthening their operations.

Materials included a complete brand for the Layoff Aversion program, timely monthly email newsletters, testimonials and photos of select businesses, masthead logo, and direct mail to be distributed to 6,015 at-risk businesses throughout the county. Both English and Spanish language versions were provided. As a result, 13 businesses and 1,164 jobs were retained and sustained, and 386 in-person consultation needs assessments were performed.

Beth Shott 8/6/13 Beth Shott 8/6/13

McGregor Shott Wins Two CAPIO Awards

(Napa Valley, CA) 2013 - Two campaigns created by McGregor Shott took home top awards at the 2013 California Association of Public Information Officials Awards of Excellence ceremony. The awards recognize the best of the best in the field of communication and are given out in many categories, including writing, special events, video, and websites.

Cowboy Poetry Poster and Advertising Campaign - CAPIO Special Events Award Winner

DUI Public Outreach Campaign - CAPIO Marketing/Communications programs Award Winner

Beth Shott 2/6/12 Beth Shott 2/6/12

Award Winning Campaign in Graphic Design Annual

2012 - McGregor Shott’s award-winning DUI campaign was recently chosen along with a small number of design firms from all over the world to be included in the creative compilations annual “Graphics Design I.”

The public awareness campaign, sponsored by local law enforcement and media, was developed to discourage driving under the influence and to encourage utilization the community's cab program. Featured in magazines, newspapers, and transit shelter posters, the DUI campaign had previously won accolades. Awards included second place, Public Safety, for the California Association of Public Information Officers.

Beth Shott 6/6/10 Beth Shott 6/6/10

McGregor Shott Wins Special Innovation Award

(Santa Barbara, CA) 2010 - Public information officials from around the state gathered in Santa Barbara last week for the annual California Association of Public Information Officials (CAPIO) conference. As part of the conference program, CAPIO held its annual Excellence in Communications awards ceremony where several agencies were honored for their public relations work.

McGregor Shott received a third place award for Special Innovation for the City of Santa Clarita's Mayor Dude campaign. The digital and print campaign featured the City mayor available and accessible via webste, Facebook, and Twitter.

CAPIOs award categories are designed to showcase outstanding communication strategies, products and skills.

Nearly 200 award entries were received and 42 awards were given out in the categories of community and internal newsletters, marketing, new media, photography, public safety, special evens, special innovation, special publications, video, writing and websites. This year's award winners encompass the best of the best in terms of public communication efforts.

Lois McGregor 3/6/10 Lois McGregor 3/6/10

McGregor Shott Takes Top Honors at the SAVVY Awards

Agency wins three top awards in national competition.

(Scottsdale, AZ) 2010 - 3CMA is the leading organization for local governments that are using innovative ways of communicating with their citizens by viewing them as customers with important input into the kinds of services offered and how they are provided.

The annual Savvy awards recognizes creative and successful programs in Communication and Marketing Tools; Communications and Marketing Graphic Design and Photography and Communication and Marketing Processes.

For 25 years, 3CMA has reviewed and lauded more than 10,000 entries in this competition, recognizing the absolute best in the art of communications and marketing. The winning entries have created best practices in our field and have served as the benchmark for all local government communication efforts.

McGregor Shott won three top awards in this competition. The agency took 1st Place in Printed Publications for the Santa Clarita Tourism Guidebook, 2nd Place for Digital Media Graphic Design for it's Mayor Outreach Campaign, and 2nd Place for Printed Publications for the City's Economic Development Annual Report.

The agency is proud to be honored for creatively planning and carrying out successful innovations in communications and marketing.

First Place, Printed Publications - Guides: Santa Clarita Tourism Guidebook

2nd Place, Digital Media Graphic Design: Mayor Dude, Teen Outreach Campaign

2nd Place, Printed Publications – Reports: Economic Development Annual Report