McGregor Shott awarded design contract for Seasons Magazine

McGregor Shott is thrilled to announce our contract for design, art direction, and production of the City of Santa Clarita's Seasons Magazine, an 80-page quarterly publication with a print circulation of 77,000 and online capabilities for registration. We are responsible for branding and managing the publication, as well as expanding a look which is both engaging and informative. Highlights include pages of editorial features, information on City classes, libraries, activities, programs, events, and more.

McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita, CA and Atlanta, GA. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott, beth@mcgregorshott.com. 

McGregor Shott designs New 2015 Business Incentives Guide with the LAEDC

McGregor Shott was recently chosen by the Los Angeles County Economic Development Corporation to design and format its all-new LA County Business Incentives Guide for release fiscal year 2015. The branding firm created the 128-page, 88-city Business Incentives and Resources Guide in time to meet the County's launch date, and overhauled the look to be user friendly to decision-makers and consultants representing both large and small, domestic and international businesses in all industry sectors.

Sectioned according to Federal, State and Local Incentives, and colored accordingly, this brilliantly coordinated guide packed the potential to help businesses throughout the 4,000 square mile county save a tremendous amount of time and money on their bottom line. 

McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita, CA and Atlanta, GA. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott, beth@mcgregorshott.com.

McGregor Shott Rebrands the City of Montclair

Following an RFP process, McGregor Shott was selected as the firm to head the rebrand of the City's relocation and economic development marketing materials.

The City of Montclair, with a population of nearly 1 million people within a 10-mile radius, has long been a popular retail and dining destination. With the acquisition of the 1.25 million-square foot mall and the development of the North Montclair Downtown Specific Plan, Montclair was in the prime market for dynamic new developments. The City was rapidly becoming a destination for urban, pedestrian-friendly, mixed-use opportunities.

To start, McGregor Shott designed materials for the Las Vegas International Council of Shopping Centers (ICSC) trade show. We created the brand with a young, vibrant population in mind, with the goal to bring in additional retail and restaurants into the area. Items included Trade Show Booth and Graphics, Industry Specific Handouts, Presskit Folders, Regional and Vicinity Maps. and Commercial Opportunities Guide. 

McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott, beth@mcgregorshott.com.



City of Montclair Chooses McGregor Shott for Rebrand

March 30, 2015. Santa Clarita, California.

Following a RFP process, the City of Montclair has chosen McGregor Shott as the firm to head the rebrand of the City's relocation and economic development marketing materials. In preparation for the May, Las Vegas International Council of Shopping Centers (ICSC), McGregor Shott will design a trade show booth and graphics, along with printed handouts to include a presskit folder and inserts.

The City of Montclair is an established city in the power position between Los Angeles County and the Inland Empire. A young, vibrant population, the City is poised to bring in additional retail and restaurants into the area. McGregor Shott will create a brand for the City in line with this goal.

McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott, beth@mcgregorshott.com.

To see the new brand we created, click the icon below.

Fútbol Fever!

The World Cup is here! In the spirit of all things fútbol, the excitement, national pride, and sense of community it brings from fans around the world, we honor those gathered together to cheer on their team amongst pubs, parking lots, and wide screen televisions everywhere.

We're taking this opportunity to showcase our logo which we designed for The International Football Hall of Champions located at Disneyland Paris. In addition to the customary features of a Hall of Fame, with the greatest names of football inducted annually, the 100,000 square foot museum showcased a wide range of futuristic inter-active and educational attractions designed to appeal to fans of all ages. Disneyland Paris has direct road and rail links with all parts of Europe and attracts nearly 12 million visitors annually.

We proudly salute fans of the sport everywhere, and can say we are truly pleased to have a part in designing FIFA's grand nod to soccer's outstanding players, coaches, teams throughout history and the world.

Logo for Disney Paris Hall of Champions

Helping the LAEDC to Save Jobs and Businesses

(Los Angeles, CA) 2014 - McGregor Shott recently worked with the LA City Workforce Investment Board (WIB) to create materials for its Layoff Aversion Program. The program identifies and targets at-risk businesses in the City of Los Angeles, conducts in-depth needs assessment consultations to uncover issues and challenges to business sustainability, and links at-risk businesses with resources and programs that can provide support and aid in retaining and strengthening their operations. 

Materials included a complete brand for the Layoff Aversion program, timely monthly email newsletters, testimonials and photos of select businesses, masthead logo, and direct mail to be distributed to 6,015 at-risk businesses throughout the county. Both English and Spanish language versions were provided. As a result, 13 businesses and 1,164 jobs were retained and sustained, and 386 in-person consultation needs assessments were performed. 

McGregor Shott Wins Two CAPIO Awards

(Napa Valley, CA) 2013 - Two campaigns created by McGregor Shott took home top awards at the 2013 California Association of Public Information Officials Awards of Excellence ceremony. The awards recognize the best of the best in the field of communication and are given out in many categories, including writing, special events, video, and websites.

Cowboy Poetry Poster and Advertising Campaign - CAPIO Special Events Award Winner


DUI Public Outreach Campaign - CAPIO Marketing/Communications programs Award Winner


Award Winning Campaign in Graphic Design Annual

2012 - McGregor Shott’s award-winning DUI campaign was recently chosen along with a small number of design firms from all over the world to be included in the creative compilations annual “Graphics Design I.” 

 The public awareness campaign, sponsored by local law enforcement and media, was developed to discourage driving under the influence and to encourage utilization the community's cab program. Featured in magazines, newspapers, and transit shelter posters, the DUI campaign had previously won accolades. Awards included second place, Public Safety, for the California Association of Public Information Officers. 

 

Award-winning DUI Prevention Campaign