LA County Rivers Public Recreation Event

The LA Rivers Challenge

The LA Rivers Challenge takes place across the entirety of LA County throughout the month of June. This is the Los Angeles County Bike Coalition’s effort to keep the community healthy while learning more about the LA River watershed, which covers 649 miles. The major fundraiser  helped the LACBC raise more than $75k in donations and corporate sponsorships, helping to make Los Angeles a beautiful, more inclusive and equitable place for public recreation.

McGregor Shott worked with the LACBC to develop the brand for the annual event, including: 

logo and merchandising
map system
milage badges and instructions
 

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