A Grand Debut
The Building of a Symphony
Building a premiere orchestra for a population of over 275,000 was no easy task, given that symphonies have been suffering artistically, socially and economically for decades. We helped launch an image for the Santa Clarita Philharmonic, a community-based orchestra and non-profit organization comprised of professional and semi-professional musicians throughout the valley. Design started with a brand, logo, and graphics to reflect the rich quality of musical performances delivered to the public. Our work was instrumental in giving the Philharmonic an identity reflective of the professional arts, obtaining much financial and community support, and helping to turn the orchestra into the publicly-known professional entity that it is today.