The Big Picture
City of Menifee Trade Show Booth
McGregor Shott was approached by the City of Menifee to create an identity system for their Economic Development department. Menifee needed a brand to attract much-needed retail and industry to the relatively young, moderately upscale and rapidly growing community. We provided materials from the ground up, which included extensive photography, copywriting, map system, demographics, press kit, main brochure, and industry specific inserts. The process was completed with the fabrication of their trade show booth, which emphasized Menifee's prime location and consumer demand.