To Build a Dragon  

Central Theme, Graphics, Ads and Direct Mailer to Promote Trade Show for 3D Systems

Trade Show Booth Panels

3D Creations to Life

With a target audience of 3-D designers and fellow artists, we decided early on to create a campaign to go down in history. An actual life-sized 3-dimensional dragon was fabricated on 3D's latest machine, and the campaign was a success in drawing people to the trade show booth to see the legendary product technology.