Enterprising Savings

—Internal Economic Development Council (IEDC) AWARD WINNER

Enterprise Zone Brochure

McGregor Shott worked with the City of Santa Clarita to provide all submission materials to qualify for Enterprise Zone Designation, a six month process. Designation was awarded. In the years that followed, McGregor Shott created branding for the Enterprise Zone, including logo, brochures with map, street banners and transit shelter posters, rack cards, press kits, website, and various advertising and direct mail materials for upcoming workshops and events. The brochure, originally created in 2000 and kept current as boundaries expanded, was created to inform qualified businesses of the latest tax savings and benefits of participating in the program.

Since the Enterprise Zone began in 2007, the program has provided approximately 600 local businesses with savings of over $542 million through hiring tax credits and issued 14,493 vouchers for people hired in local jobs in the Santa Clarita Valley.