Price of a Drink
DUI Public Awareness Campaign
The general “Don’t Drink and Drive” idea was beginning to lose its effect on the demographic of males 21-35. Research had shown that as little as one or two drinks could mean a DUI, and for our target audience, which meant, more relevantly, a loss of freedom and driving privileges. As a result, we developed an award-winning campaign that highlighted the consequences most concerning and effective to reaching the demographic than the standard slogan.