Price of a Drink

—California Association of Public Information Officers AWARD WINNER
—Summit International Awards Silver AWARD WINNER
—Maverick Awards AWARD WINNER

Advertising, Transit Shelter Posters

DUI Public Awareness Campaign

The general “Don’t Drink and Drive” idea was beginning to lose its effect on the demographic of males 21-35. Research had shown that as little as one or two drinks could mean a DUI, and for our target audience, which meant, more relevantly, a loss of freedom and driving privileges. As a result, we developed an award-winning campaign that highlighted the consequences most concerning and effective to reaching the demographic than the standard slogan.