Vision for Apple Valley

Town of Apple Valley Economic Development General Brochure

McGregor Shott was asked to develop a complete brand for the town of Apple Valley, beginning with the Town’s logo. Apple Valley is the premiere residential and commercial choice in the High Desert, featuring affordable housing, parks, an amphitheater, distinguished schools, and a leading health care community.  We created a brand which reflected this quality of life, as well as illustrated Apple Valley among the most friendly and least costly cities for business in the state of California.

All materials include a press kit, industry specific inserts, general brochure (featured), map system for commercial, industrial and vicinity sectors, website, print advertising, and trade show booth.

With colors matching the Town's vibrant high desert colors, the general brochure was created to highlight Apple Valley's vision for accelerated economic growth within a premier residential community.