A New Logo and Brand for the City of Barstow
A new logo and brand for the City of Barstow
Following a national request for proposal , The CIty of Barstow selected McGregor Shott to create a new identity for the city. The firm was chosen for their solid experience in marketing, research, message/positioning development, and municipal identity/branding.
City logo development, along with the creation of a brand values statement was started following a research phase where community polls were conducted.
The full brand rollout included a graphic standards manual as well as marketing and economic development brochures. See the full identity system here…
Additional items created:
map system
business cards and stationery
badges and email signatures
banners
tradeshow graphics
one sheets
press kit folder
department logos
McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita and Atlanta. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott beth@mcgregorshott.com.
Montebello Summer Parks and Recreation Guide Goes Live
McGregor Shott has worked with the City of Montebello’s in the re-design of its parks and recreation guide. This 28-page guide displays a colorful journey through classes, events, programs, parks and amenities.
The magazine is available in print and flipbook style with links to city events and activities at Montebello Rec Guide Winter 2024.
Following an RFP process, McGregor Shott was awarded the contract with the City of Montebello to design, layout, and print the seasonal guides. Additional guides have been created, including the Montebello Rec Guide for Fall.
McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita and Atlanta. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott beth@mcgregorshott.com.
McGregor Shott Certified as a Woman-Owned-Business (DBE) by State of California
McGregor Shott has applied for renewal and successfully received certification through the Los Angeles County Metropolitan Transportation Authority as a Disadvantaged Business Enterprise (DBE).
“We’re happy for our re-certification as a DBE through our 100% woman-owned company,” says Lois McGregor, partner. “We’ve also been certified as a Small Business Enterprise (SBE). We look forward to the municipal opportunities afforded state certification.”
McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita and Atlanta. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Lois McGregor, lois@mcgregorshott.com.
A New Look for LA Rivers Challenge Major Fundraiser
The LA Rivers Challenge
The LA Rivers Challenge takes place across the entirety of LA County throughout the month of June. This is the Los Angeles County Bike Coalition’s effort to help keep the community physically and mentally healthy while learning more about the LA River watershed, which covers 649 miles. The major fundraiser helps the LACBC make Los Angeles a beautiful, more inclusive and equitable place for public recreation.
McGregor Shott worked with the LACBC to develop the brand for the annual event, including:
logo and merchandising
map system
milage badges and instructions
McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita and Atlanta. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott beth@mcgregorshott.com.
New Season for Seasons
Seasons Summer Magazine has been published! See the latest of what we've created, showcasing City of Santa Clarita programs, events, and classes. This 72-page edition is available online and with a print circulation of 77,000. https://bit.ly/35f4uef
Bicycle Friendly Businesses Program Helps Local Restaurants and Shops
After a challenging year, the Los Angeles County Bike Coalition responded to the health and economic crises of 2020 by offering new programs that address the essential needs of the community during COVID-19.
McGregor Shott designed the looks for these campaigns, one of which supports businesses impacted by the pandemic by helping bicyclists to leverage their purchasing power at locally owned restaurants and shops. Titled “Bikes Mean Business,” the program was implemented in social media and participating stores which drew hundreds of cyclists to each event. Reflected in the logo, the program further showed businesses that bike lanes mean increased sales, as such locations are easier to access.
McGregor Shott, Inc. is an acclaimed creative and branding agency located in Los Angeles and Atlanta. They have over 25 years of experience in designing identity systems, campaigns, websites, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott, beth@mcgregorshott.com.
LA County Bike Match Program for Essential Workers gets a New Look
The LA County Bike Match program was developed by the Los Angeles County Bike Coalition to make sure that workers in essential businesses could access bikes needed for transportation as Covid spread rapidly across the LA region.
With more than 50 matches and 40 bikes distributed to community residents and local organizations, LA County Bike Match provided ever greater access to biking for all, but especially those workers in greatest need.
McGregor Shott worked with the LACBC to develop a logo and materials which sought to spread the news of this program, bringing transportation opportunities to those who need it the most.
McGregor Shott, Inc. is an acclaimed creative and branding agency located in Los Angeles and Atlanta. They have over 25 years of experience, specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott, beth@mcgregorshott.com.
Covid-19 Awareness - McGregor Shott designs coloring pages for kids
New public awareness messages from the SCV Water Agency are rolling out in the Santa Clarita Valley newspapers this week.
Families are looking for ways to keep occupied and one of Los Angeles County’s largest water utility companies needed a light way to assure residents their water is safe to drink. A series of coloring pages for kids were illustrated by McGregor Shott using cartoon drawings and large, clear messages such as, Your Water is Safe to Drink, Trust Your Tap, and No Wipes in the Pipes.
A dedicated web page, an announcement in the agency’s email newsletter and large printed pages in the Signal Newspaper all work to grab attention and provide entertainment.
Using Social Media to get the message out, SCV Water is utilizing Twitter to share children’s finished artwork at #SCVWaterColor.
The coloring pages have been applauded by adults, and children around Santa Clarita are busy at work with their Crayolas and colored pens.
McGregor Shott, Inc. is an acclaimed creative and branding agency located in Los Angeles and Atlanta. They have over 25 years of experience, specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott, beth@mcgregorshott.com.
