Easy Navigation

Department of Tourism Visitor's Guide

McGregor Shott was commissioned to develop a comprehensive tourism brand identity, including the creation of a destination logo and a full suite of supporting collateral. Deliverables included a visitors’ guide, a folded brochure with map, print advertisements, press kit materials, outdoor banners, and transit shelter graphics for major events such as the Amgen Bike Tour and the AT&T Golf Classic. We also designed a pocket-sized guide featuring a pullout map, with a Spanish-language edition to expand accessibility and reach.

The 96-page tourism guide was strategically developed to assist travelers in planning where to stay, dine, shop, and explore. Organized with detailed maps, color-coded sections, and comprehensive listings, the publication provided an intuitive and engaging resource that enabled visitors to easily navigate the destination.

RELATED PROJECTS