Premium Site Selection

Town of Apple Valley Economic Development Website

McGregor Shott was asked to develop a complete brand for the town of Apple Valley, beginning with the Town’s logo. Apple Valley is the premiere residential and commercial choice in the High Desert, featuring affordable housing, parks, an amphitheater, distinguished schools, and a leading health care community.  We created a brand which reflected this quality of life, as well as illustrated Apple Valley among the most friendly and least costly cities for business in the state of California.

All materials include a press kit, industry specific inserts, general brochure, map system for commercial, retail and vicinity sectors, website (featured), print advertising, and trade show booth.

The Economic Development website was designed to entice site selectors to discover industrial opportunities through its use of clean navigation and coordinated color palate. The site contained pages on business sectors, lifestyle, news, maps, and local site property search.